UT Martin students, employees, alumni to vote on new athletic logo

University of Tennessee at Martin students, faculty, staff and alumni vote this week to select their favorite new logo that will be added to the current lineup of Skyhawk logos and official marks used by the Office of Intercollegiate Athletics.

The online survey will be open Nov. 4-8 through a special link on the UT Martin portal. The mark receiving the most votes will then be reviewed by focus groups later in November, and final revisions will be made before the new logo is unveiled in January.

The new mark will not replace existing Skyhawk graphics but rather supplement the existing logo package. FINN Partners, a full-service advertising, marketing and public relations agency in Nashville, was chosen to lead the project after a competitive bid process. FINN Partners’ successful logo projects include current logos for the Nashville Predators, Middle Tennessee State University Blue Raiders and Belmont University Bruins.

The Skyhawk logo and Captain Skyhawk caricature were created in 1995 by Dye Van Mol & Lawrence, now FINN Partners. The package was updated internally in 2007, and earlier this year UT Martin Chancellor Keith Carver charged a university committee to add a new mark. The new graphic should be completed in time for new merchandise and uniform use in fall 2020.

For more information, contact the UT Martin Office of University Relations at 731-881-7615.


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